A Successful Start in Sweden: DIODELA and Svenska Elektrod Partnership

International expansion in the technology sector requires not only advanced equipment but also strong local partners who can represent it with professionalism. DIODELA has taken another important step in this direction by establishing a partnership with Svenska Elektrod, now the official distributor of DIODELA laser solutions in Sweden.

Svenska Elektrod – More Than a Distributor

Svenska Elektrod is one of Sweden’s leading distributors of welding equipment and accessories, operating through five branches nationwide. The company is recognized not only for its extensive product portfolio but also for its long-standing commitment to customer training, ranging from basic skills to advanced welding procedures.

In addition, Svenska Elektrod is a trusted robotics integrator, working with Universal Robots and Kawasaki systems. This capability allows the company to offer customers complete solutions – from equipment supply to full integration within production lines.

Training as the Foundation of Collaboration

As with all of its distribution partners, DIODELA provided the Svenska Elektrod team with comprehensive training on laser technology. The program included both theoretical modules – covering operating principles, system types, and application areas – and practical sessions with welding and cleaning demonstrations on various materials.

Importantly, the training took place at Svenska Elektrod’s own facilities, enabling participants to immediately assess how laser technology could be applied in real operating conditions. This approach equips partners not only with technical knowledge but also with the confidence to present DIODELA solutions to their clients in a professional and reliable manner.

Safety procedures were also a key component of the program, ensuring that partners are fully prepared to advise customers responsibly and support them throughout the entire lifecycle of the equipment.

Open Days – First Steps in the Market

Following the training, DIODELA and Svenska Elektrod organized open days for local customers. These events provided a hands-on opportunity to demonstrate the benefits of laser welding and laser cleaning, showing how the technology can address real industrial challenges.

Although attendance was limited to five customers, the results far exceeded expectations: three lasers were sold during a single event. This outcome clearly demonstrated both the market’s readiness for innovation and the strong value proposition of DIODELA’s solutions.

A Symbolic Beginning

A notable highlight of this cooperation was the delivery of the first DIODELA laser in Sweden, supplied together with a Universal Robots cobot. This project symbolized the natural synergy between laser technology and robotics, showcasing how both can be seamlessly combined to enhance efficiency and flexibility in production.

The Strategic Importance of Partnership

The collaboration between DIODELA and Svenska Elektrod is particularly valuable for several reasons:

• Nationwide coverage – five branches ensure access to clients across Sweden.
• Expert knowledge – Svenska Elektrod’s ability to train and advise adds significant value for end customers.
• Robotics integration – partnerships with Universal Robots and Kawasaki enable broader use of laser solutions.
• Immediate market validation – the first joint customer event generated direct sales, confirming strong demand.

Together, the two companies plan to expand the application of laser technology in Sweden, extending beyond welding to cleaning and other industrial fields.

A Step Forward

This cooperation highlights the growing role of laser technologies in modern industry. The partnership with Svenska Elektrod marks the beginning of DIODELA’s presence in Sweden and represents a significant milestone in the company’s international development.

DIODELA remains committed to helping companies achieve safer, more efficient, and more sustainable production processes through the use of advanced laser technology.