Yukon Group Enters the Nature Observation Market

The high-tech company Yukon Group, which owns the multispectral optical solutions brand Pulsar, is expanding its operations. The company is launching a new product line, Pulsar Wildlife, designed for birdwatchers, nature enthusiasts, and environmental professionals. This is a strategic move marking the company’s entry into a market segment tailored to non-hunting audiences.

Pulsar Wildlife will initially be introduced in four European markets – Finland, the United Kingdom, Belgium, and the Netherlands. These countries have strong birdwatching communities, a well-established culture of nature observation, and favourable conditions for the introduction of new technological solutions.

“Thermal imaging devices are becoming an increasingly important tool for outdoor enthusiasts, ornithologists, and ecologists. They allow users to observe animals and birds in a variety of natural conditions – at night, in tall grass, or in wooded areas where animals may be heard but are not visible to the naked eye. That’s why our decision to enter the nature observation market segment is a natural step. It not only reflects our technological expertise but is something we truly believe in,” says Volha Alsheuskaya, CEO of Yukon Group.

Pulsar Wildlife launches with three thermal imaging product lines that are already recognised on the market: the Axion Compact monocular, the Telos – the first sustainably upgradeable monocular, and the Merger thermal binoculars, designed for prolonged observation. The equipment portfolio is set to expand further in the coming year.

“Thermal imagers are becoming an essential tool for advanced users who already use daytime binoculars and specialised apps, and turn to thermal technology for their most demanding tasks – from observing nocturnal birds to expeditions and the search for rare species,” explains Irma Pakutinskienė, Product Manager of Pulsar Wildlife.

With this in mind, the Pulsar Wildlife portfolio includes devices tailored to the needs of advanced users: they offer a wide field of view and high-quality sound and video recording capabilities, which are particularly valuable for environmental specialists studying rare species.

Last year, the global nature observation market was valued at around €96 billion. The largest segments were professional photographers (28%), ecologists and researchers (27%), and tourists (20%). Overall, the global optics market was valued at approximately €20 billion, with the night vision segment accounting for around €4 billion.

About Yukon Group

Yukon Group develops a centre of competence in thermal imaging technologies operating in Northern Europe. The company develops and designs products under the Pulsar brand, which are exported to more than 70 countries worldwide. Approximately 90% of Pulsar devices are shipped to the United States and European countries. Production takes place at the company’s manufacturing facilities in Lithuania, Latvia, Poland, and the United Kingdom.

The group comprises eight companies and employs around 800 people. Its headquarters and main factory are located in Lithuania. Over more than 30 years of operation, the company has introduced numerous significant innovations: it was the first to digitise optical devices, developed control and image-sharing software, and implemented new product designs and technologies.

FB – https://www.facebook.com/pulsarwildlife
IG – https://www.instagram.com/pulsarwildlife
YT – https://www.youtube.com/@WildlifePulsar
X – https://x.com/PulsarWild